We at ERA are committed to protecting your privacy. Our goal is to provide you with a positive experience on our websites and when using our apps, products and services, while at the same time keeping your Personal Information, as defined below, secure. Our privacy practices are described below, as well as in separate notices given when an app, product or service is purchased or downloaded (our "Privacy Policy"). This Privacy Policy covers all ERA Products and ERA websites. By visiting ERA websites, using ERA Products or providing us with your Personal Information (as defined below), you unconditionally accept and consent to the practices, terms and conditions described in this Privacy Policy.
ERA wants to make our websites easy for you to navigate and our products easy for you to use. We are constantly improving the ERA websites and ERA Products to make them more user-friendly.
We collect the following personal and device information when visiting any of our site or using our products:
Personal & Account Information
Device Information
We collect the information identified above and use it for the following purposes:
Provide you with services and improve the ERA Product functionality as well as the user experience.
To fulfill orders and process payments for the sale of products or services from our site.
We will share certain categories of your information with third parties only in certain circumstances as described below:
Identifiable Information
Personally Identifiable Information (PII) is information that contains data that could be used to directly or indirectly identify you, like your name or email address. We only share this information under extremely limited circumstances. Primarily, this information is shared with third parties to provide you necessary services or to operate your ERA device(s). For example, this information is shared on a limited basis to assist in managing the computers that store your personal and device information and for third parties that assist us in providing you with customer support. These third parties are authorised to use your personal information only as necessary to provide these services to us.
Specifically, we may share this information as follows:
Anonymised Information
We may share your aggregated and de-identified information, which is anonymised and does not identify you. We may use this information in a variety of ways, including to publish trends about energy use or home security, and to generally improve our offerings. We may also share this anonymised information with third parties for marketing, research, or similar purposes.
Information we share with your consent
We may share personally identifiable information with third parties provided we have received your consent to share that information. For example, you may opt to share certain information so it can be posted on your social media accounts like Facebook or Twitter, you may link your ERA account with another app, product or service, or you may opt into providing information to ERA’s business partners to receive special offers. Information will never be shared for these purposes without your consent. Audio or video information is never shared with any third party for business or for marketing purposes.
Information Obtained from Third Parties
If you provide personal information about others or if others provide us with your information, we will only use that information for the specific reason for which it was intended for.
We use automatic data collection tools like cookies, embedded web links and widgets (collectively, "web tools"). These web tools collect certain information that your browser or your mobile device sends to ERA websites and ERA Products, such as a computer’s IP address, browser type and service provider. In addition, ERA uses small pieces of code called web beacons, web beacons allow a website to transfer or collect information through a graphic image request. This allows ERA to collect information such as the address of the page you are visiting, the address of the referring page you previously visited, what browser or mobile device you are using and your display settings. ERA and its partners use web beacons, for example, to find out if advertising on ERA websites as well as other that contain ERA ads are effective, or if certain videos on the ERA websites or social media accounts are being viewed.
ERA may use web tools for the following purposes:
You have the following choices regarding ERA's use of web tools:
You may refuse to accept cookies by activating the appropriate setting on your browser or mobile device. However, many features of ERA websites and ERA Products may not work as intended if you disable cookies. Areas that require registration, authentication and store transactions on the ERA website will not be accessible.
We strive to maintain reasonable administrative, technical and physical safeguards designed to protect the information collected by ERA websites and products. Unfortunately, the transmission of information via the Internet is not 100% secure. Although we will do our best to protect your personal information, we cannot guarantee its security; any transmission is at your own risk.
It is important to note that if you use a computer or device that can be accessed by others, other people may be able to access unencrypted personal information. If you do not want your information to be available to others, exercise caution when using public computers or devices or when using any computer or device to which users unauthorized by you may have access.
We recommend that you take every precaution in protecting your personal information when you are on the Internet. For example, change your passwords often, use a combination of letters, numbers and symbols when creating passwords and make sure you use a secure browser. You should also be aware that names that you give your Wi-Fi-enabled devices, home networks and services (also known as "friendly names") may be detectable by others outside your home, so you should not use personal information as part of your friendly names.
ERA Products may be updated or upgraded from time to time to provide additional features, address technical issues, and generally make your user experience better. Some ERA products may include an auto-update feature, which gives us the ability to make updates automatically. You can change auto-update options by changing your settings within the ERA Product account information where applicable. In very limited cases, updates may still be automatically applied, regardless of the auto-update setting. For example, we may provide an automatic update that prevents or fixes a security vulnerability or breach to your network.
ERA websites and online services may contain links to websites or online services operated by third parties. ERA Products may also use or offer products and services from third parties, such as a third-party app that works with ERA products. Once you leave ERA websites and ERA Products, your activities are governed by the terms of use and privacy policies of the third-party websites and online services. ERA is not responsible for the privacy practices or the content of these websites and online services, and we encourage you to carefully read the terms of use and privacy policies of any website and online service you visit.
ERA websites and products may contain social media features, such as Facebook "Like" buttons. These features may collect information about your device's IP address, set cookies to facilitate interaction with social media features or link you to a social media website where you may post personal information. All interactions with social media features are governed by the privacy policy of the social media company providing that feature.
To delete your account, please do the following using the ERA HomeGuard app.
To use your HomeGuard alarm again, you will need to create a new account, and add your hub, before pairing your sensors.
We may update this Privacy Policy from time to time, so please review it frequently. If we change our Privacy Policy, we will post the revised version here, with an updated revision date, as well as our APPs.
Should you have any questions or concerns about this Privacy Policy, please contact us.
Updated March, 15 2024.