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ERA - Total Security. Setting the standard once again

Once again ahead of the game, hardware supplier ERA has launched the UK’s only security guarantee that is recognised by the Neighbourhood Watch.  Back in 1996, ERA launched the very first consumer-focused security guarantee and has continued to evolve the proposition to ensure ERA customers have continually offered the most comprehensive guarantee on the market. The new ERA Total Security Guarantee goes a step further, not only far surpassing any other security guarantee in the market in terms of its generosity but also its simplicity.

The ERA Total Security Guarantee is straightforward.  It guarantees to replace the homeowner’s damaged window or door and pay out a cheque for £5000 - no questions, no complicated small print or clauses, just a simple cheque to say sorry for the inconvenience.

Underpinning this guarantee is of course the knowledge that the property is protected by ERA hardware.  With the largest range of security and decorative hardware in the UK, ERA is confident that retailers will be able to use the ERA Total Security Guarantee to deliver absolute peace of mind.  

Will Butler, ERA innovation and marketing director comments: “we’ve witnessed a few security guarantees come to market since we launched the original Saracen Security Guarantee, but with years of experience we’ve been able to finesse our offer and today we can say with absolute confidence, the ERA Total Security Guarantee is the most straightforward and generous in the market.  We’ve developed it in this way to ensure retailers can use the guarantee effectively, it’s not about drawing attention to the £5000 cheque, it’s about demonstrating that ERA is so confident in the effectiveness of its security hardware, that we’re prepared to be that generous and transparent in our offer.”

The ERA Total Security Guarantee also includes an upselling opportunity for retailers that install an ERA Invincible alarm system at the same time as doors or windows.  In the event of a break-in with the Invincible alarm system fitted, the compensation payout increases to £10,000. 

Find out more - ERA Total Security Guarantee Information

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